Is being a flexitarian still a thing?
The meat-free category continues to grow globally. Flexitarian was term we encountered when completing some qual research several years ago. Are we now all flexitarian? Some desk research into the meat-free category in the UK.
The power of insights for a plant based living brand
Make it beautiful… as a species we’re attracted to beautiful things. We always wanted to make genuinely healthy products and nutritious products for our customers, but making them look beautiful at the same time makes them so much more attractive and is also why all of our packaging is transparent – we want you to see what’s inside.
Plant based futures
We travelled down to Plant Based Live, a vegan food show, held at the Excel Centre in London. We like to get along to trade exhibitions and shows every once in a while, they’re always great places to get a view on a sector and develop insights, with new startups often present alongside more established brands. But it also gives you a sense of the pulse of a sector, what trends are emerging, who the customers are and what they’re looking for. It’s a great space to walk around and catch up with brand owners, talk about the challenges the market is facing and product or service developments in the sector.