The power of Insights in Product and Service Development

n the first of this series, we’ve had a chat with Michael Price – Product and Marketing Director from inov-8. inov-8 are a brand that we’ve been familiar with/had a love for, for a while now. The global running shoe market was estimated at $64.30 billion* (£49.37 billion) in 2017 and not showing many signs of slowing down. inov-8 forged ahead into this market in 2001 with innovative approach, at first in the off-road and then later road, cross fit and weight training shoes.