Starting a new NPD cycle? Trying to develop a new service or upgrading an existing one? Trying to better understand your audience or customer base?

We can work with you to design a focus group session and supporting materials. We’ll work with one of our preferred partners to recruit the right profile of participants from the right areas and socioeconomic backgrounds.

We’ll facilitate and host (using external venues) focus groups for you around a pre-designed format. We’ll write up the findings in a clear and precise fashion for you to use for shaping marketing briefs, product development or service delivery