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When we started Beautiful Everything just over 3 years ago, we found ourselves adopting the phrase "Do more and say less" frequently. It's simple phrase that neatly delivers what we believe in. Through the careful consideration and focus on customer, audience

In 2009 Jeff Bezos famously told Amazon’s shareholders that “advertising is the price you pay for having an unremarkable product or service." In 2014 Amazon produced its own TV ad for the Fire phone so maybe Jeff didn’t intend for it to be taken too literally, or enough had changed in the following 5 years that it didn’t count anymore.