Evolving audiences in the arts through experience design
A few weeks ago I listened to a radio programme that explored a wonderful example of experience design in action in the arts and its role in helping to develop their audience. The programme was BBC Radio 4's Behind the Scenes,
Do more, say less.
When we started Beautiful Everything just over 3 years ago, we found ourselves adopting the phrase "Do more and say less" frequently. It's simple phrase that neatly delivers what we believe in. Through the careful consideration and focus on customer, audience
The challenges of innovation and experimentation
I’ve just finished listening to a great podcast from the guys at prehype. I found it whilst browsing Soundcloud, an app that I'm using more and more recently. I like it when apps that have been around for a while
In praise of the storytelling engineer
We founded Beautiful Everything to allow us to focus on the sort of work we love doing. One thing we love doing is finding ways to communicate complex products by creating stories and experiences. Finding ways to tell the product’s
What’s in a name?
Coming up with a name for our new company took a while and a flip chart full of crossed out possibilities. Beautiful Everything arrived out of a conversation about the scene in American Beauty where a plastic bag blowing in the wind is captured on film as an articulation of how the beautiful and fascinating can be found all around us in everyday objects and moments of wonder. We are interested in how beauty can be found in the most unexpected things. We’re interested in how technology and digital experiences can help find that beauty and bring it to life; how beauty has a fascination through revealing some sort of human truth or insight, and makes people want to spend time experiencing it and reflecting upon it.