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When we started Beautiful Everything just over 3 years ago, we found ourselves adopting the phrase "Do more and say less" frequently. It's simple phrase that neatly delivers what we believe in. Through the careful consideration and focus on customer, audience

Coming up with a name for our new company took a while and a flip chart full of crossed out possibilities. Beautiful Everything arrived out of a conversation about the scene in American Beauty where a plastic bag blowing in the wind is captured on film as an articulation of how the beautiful and fascinating can be found all around us in everyday objects and moments of wonder. We are interested in how beauty can be found in the most unexpected things. We’re interested in how technology and digital experiences can help find that beauty and bring it to life; how beauty has a fascination through revealing some sort of human truth or insight, and makes people want to spend time experiencing it and reflecting upon it.