It's not unusual to know little about your audience…
Getting to know your audience or customers better is how we are able to grow awareness of our organisations, products or services. Not all of this requires big investment and all of us need to start somewhere. Read more to find out how you might start this process.
Evolving audiences in the arts through experience design
Audiences and customers evolve, your product and services need to evolve with them. Identifying your audiences’ needs and your current service or product capabilities can help you match them to those audience needs. This not only applies to what you might see as your core audience now, but also what your audience might need to evolve to be in the future, in order to survive.